• I was born and raised in Denver, Colorado, and lived all over the state but never felt the need to leave. After graduating from the University of Colorado in 2003, I immediately moved to Vail to live the snowboard bum lifestyle.

    In 2007, I was hired by Smith Optics for rep support, visual merchandising, and event planning. I quickly transitioned into a rep role with an incredibly talented agency, helping launch products that would change the retail and technology landscape for goggles, helmets, and sunglasses.

    Throughout my 17-year career, I have worked with legacy brands such as Smith, Giro, and Seirus, as well as disruptive companies like The James Brand, Stance, and Super73. I currently represent Roark, The James Brand, and BN3TH throughout the Rockies and live in Lakewood with my wife, Bridget, and our two daughters, Marlee and Remi.

  • I grew up in Mankato, Minnesota and have lived in Colorado since Fall of 2000. I have worked in the Outdoor/Action Sports industry for 20+ years with brands such as Zeal Optics, Protec, Vans, Arbor Snowboards, Sendero Provisions Co, and Deathgrip Glove Co amongst others. My account relationships are varied throughout the Skate/Snow/Surf/Outdoor/Fashion/Farm/Ranch/Western account base. These accounts span from family owned, small businesses to large national accounts. Over the years, I have traveled and maintained accounts in Minnesota, Colorado, Utah, Wyoming, Nebraska, Kansas, New Mexico and Texas.  Although I have had some great career accolades including Vans Visual Merchandiser of the Year and 3x Vans Sales Rep of the Year, the best part of being a sales rep is all of the lifelong friends I have met while getting to work in this industry. 

    I live in Wheat Ridge, CO with my wife, Jeanette, and our 3 kids, Haakon, Greta and Henrik, who have supported me along this hectic career path and been just the best dang family a guy could ever ask for. 

  • I moved to Colorado in 2004 after finishing my degree in Marketing and Photography back in Massachusetts. I’ve been working in retail since I was 15, starting at EMS in Worcester and later becoming a buyer/manager at a backcountry shop in Vail. Since 2011, I’ve been repping brands across a territory from Texas to Montana.

    In my current role, I focus on building strong relationships with key retailers across North America, making sure they’re happy and sticking with us long-term. I dive into the numbers to understand what drives sales and growth at the store level, and I use that info to help brands thrive. I also collaborate with my team to craft smart sales strategies, create specialized teams, and organize events to educate customers about products.

    I’m always keeping an eye on the market and competitors to spot opportunities and steer our strategy in the right direction. I work closely with the Product and Marketing teams to make sure everything is aligned and we’re staying ahead of the game. I handle contracts, ensure everything runs smoothly, and keep senior management in the loop with regular updates on performance, forecasts, and market insights.

    I also help out with hiring, training, and developing the Key Accounts team, and I represent the brand at trade shows and client events to keep brand awareness high   

    I live in Louisville with my wife and two kids, Ozzy and Ollie, and we love getting outside and enjoying all the great things Colorado has to offer.